Seven Major Jewelry Market Trends

by Rena Klingenberg

“Here are seven of the fastest-growing trends in the jewelry industry. Some of them have been building momentum for a few years, while others are just emerging. But all seven of these trends are making a major impact on the jewelry marketplace. 

Consider how your jewelry business can profit from the market niches that these trends are opening up!

 

 

  • New metals - 

    Although yellow gold is popular again, the real trend to watch is the emerging jewelry metals. Consumer demand is growing rapidly for jewelry made with titanium, steel, or palladium.

     

    In March 2006, “titanium jewelry” received 15 times more online searches than “copper jewelry” - and roughly the same number of searches as “emerald jewelry” and “sapphire jewelry” combined.

     

    The excitement surrounding these newer materials is part of an overall interest in new ways to use metal in jewelry. Links are a hugely popular jewelry component. Links of all shapes, materials, and sizes combined or used individually are a hot trend in jewelry.

     

    Along with the interest in links comes the popularity of chains - lots of chain in mixed sizes and weights; chain in earrings, bracelets, and necklaces. And chain maille - especially when it’s combined with other jewelry techniques.

     

     

  • Custom-made jewelry / personalized jewelry - 

    Jewelry that’s significant to the person wearing it is another major trend. If you can offer affordable custom jewelry options, or ways to personalize jewelry for your customers, you should do quite well.

     

    People love to choose their own stones, beads, or Swarovski colors; they love name bracelets, personal message tag jewelry, and charm jewelry with significant dangles. They love to wear and give precious metal clay jewelry that has custom words, designs, and shapes. And photo jewelry is extremely popular.

     

     

  • Men’s jewelry - 

    No matter what jewelry market niche you usually serve, you may want to consider adding a line of men’s jewelry and promoting it heavily.

     

    Men of all ages are wearing more and more jewelry, and surprisingly (at least to me!) most of men’s jewelry purchases are made by men shopping for themselves. This is a huge and fast-growing wave, and it doesn’t look like it will be disappearing any time soon. Men’s jewelry is currently the “must-have accessory”. Stainless steel is a dominant trend right now in jewelry for men.

     

     

  • Right-hand rings - 

    I’ve written about this before, but it bears repeating: Rings made for the right-hand ring finger of single women have grown into a multi-million-dollar industry in less than three years.

     

    This jewelry item is typically purchased by a single woman for herself. Although this accessory began as a “diamond right-hand ring,” women are choosing right hand rings of all styles, with or without gems.

     

    If you design rings, you may want to research this rapidly growing market more thoroughly.

     

     

  • People purchasing jewelry for themselves - 

    As two of the above trends have shown, people are purchasing jewelry for themselves more than ever before. Self-purchases now account for over 60% of all jewelry sold. And 80% of consumers are likely to purchase jewelry for themselves when they’re out shopping for other people.

     

    I’ve definitely seen this trend in my own jewelry business - and I’ve learned which price points work best for my self-purchasing customers. Find out which pieces your customers tend buy for themselves, and how much they’re willing to spend on self-purchased jewelry.

     

     

  • Jewelry for “Generation Y” - 

    Generation Y is the name given to the children of the American Baby Boomer generation. Born between 1978 and 2000, the members of Generation Y are now 6 to 28 years old - and approximately 76 million strong.

     

    Why are they significant to the jewelry marketplace? Because they’re an even bigger market segment than their parents’ generation. Generation Y is an important demographic in every market because they’re such a huge group of consumers with a lot of buying power - and an enormous future purchasing impact.

     

    It’s also worth noting that this generation is very computer-oriented and spends a lot of time online - which means they are (or will become) major online shoppers. They are also big fans of ipods and other related devices; businesses that market to Generation Y via these devices stand to make a significant profit.

     

     

  • Diversity in pearls - 

    Pearls have always been popular - and people can’t get enough of all the fantastic new pearls that are available!

     

    The incredible variety of pearl colors, shapes, sizes, and types enable you to offer your customers some wonderfully unique pearl jewelry. Currently there’s especially great interest in baroque pearls and the “new” pearl shapes such as petals, coins, and squares.

 

Keep an eye on these seven trends and watch how they continue to form. A good way to capitalize on them might be to merge them into your unique jewelry style - and give the resulting jewelry a prominent place in your displays and website. “

Source of article:http://www.home-jewelry-business-success-tips.com/index.html

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