Who decides to buy jewelry in wealthy households? Ladies First, Survey finds
July 01, 2007




New York—A new Luxury Institute study finds 78 percent of jewelry purchases made by wealthy households begin with women expressing a need for it.
Following the expression of need, the percentage of men engaged in the jewelry-buying process more than doubles, with 54 percent of men participating in the final decision. In addition, men appear more likely than women to make the actual jewelry purchase.
The study also finds that 86 percent of wealthy Americans (with household incomes of more than $150,000 per year) research big-ticket items and services before purchasing them. Nearly half of the wealthy, ages 44 and younger, set a budget for such purchases.

Reference: National Jeweler