This blog is maintained by Nersel zur Muehlen. 
Gold jewelry is my passion! I love the color, twinkle, glamour and the feel of gold jewelry. After eight years in the corporate world I have decided to start my own business with my best friend Irene. We have established NERSEL& IRENE LLC. about six months ago. At NERSEL&IRENE our mission is to create and give women timeless, high quality, completely hand-made gold jewelry that they can wear at various occasions, give to a loved one or pass onto their children. My partner and I are both Turkish. We aim to transform our rich history, art and culture into unique pieces of golden jewelry. Our goal is to bring you tradition with a twist; our craft is contemporary yet ancient, modern yet traditional, antique yet exciting. We hope that the pieces our customers will buy from us will be the most beautiful pieces of their jewelry collection and will make them feel special. I also like reading and writing about jewelry trends, jewelry fashion, jewelry business, jewelry photography, and jewelry designs. I like traveling and discovering new jewelry motifs from different parts of the world and produce new design ideas as well as spotting the trends and sharing this information with others. I believe women today don’t just want the rock but they want the designs that reflect their individuality. I believe women can create their own stories with unique jewelry and reward the Goddess inside them….
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