Nersel’s Designer Trendy Gold Jewelry

Fashion trends are not too diverse than the social and political trends. Designers are influenced by the cultural and social issues as much as anyone else or maybe even more. The world has a different view today. After years of neglecting it, people re-discover their own history again. We re-appreciate old values, traditions, and symbols. We look into the past for our roots, something to hold on; we need a time out to reposition ourselves. This is exactly how we feel and what happens in fashion too. We are looking for a new balance in a confused and chaotic world. History is our new model for inspiration. Fashion world is filled with look-alikes.  People are getting sick of looking like everyone else and wearing the same clothes and accessories. Quick trends are wearing out, appreciation of the past and history is not.
The art of several techniques, which we had forgotten in the past, like old handcrafts, handmade items, and hand shaping techniques, are all re-discovered again and very important throughout all fashion trends in 2007. The desire to wear something unique and different or create something special, something exclusive that does not look like a mass-product is getting even stronger.
 

Jewelry runs the style range for fall. The classicist will wear tiny pendants with precious materials and tiny diamonds, long necklaces with fine chains and jewel briolette. The truly bold will prefer the pure shiny gold with colorful stones, and rhinestones combined with silk. Long gold chains combined with unique accents: Vintage elements make it look like you have searched antique shops for days. The jewels of 2007 will have a sense of history and meaning.
 

American culture is a blend of cultures of our grandparents and great grandparents from all over the World. Rediscovering the ancestral roots produce a unique blend of modern and bohemian styles to country life, folk and gypsy styles; we also find inspiration in the first European pioneers emigrating to the new world of America. All these cultural fashion expressions are blended and visible in the fashion trends of 2007.
Exotic cultural expressions of African and MiddleEastern countries with their beautiful jewelry and embroidery and their colorful, ethnic and graphic decorations are the great inspirations of 2007 fashion. But also and in particular their pure, rough natural, handmade looks.Women accept and respect themselves as they are. Body accents are changing, are placing new focuses; a more natural shape is coming up; women are learning to love their curves. They are proud to adorn themselves with colorful gemstones and pure gold.
 
2007 jewelry gets crafty with unexpected combinations of fiber and beads made of precious and semi-precious stones such as turquoise, carnelian, lapis, tiger’s eye, agate, garnet and tourmalines. Soft, round, colorful beads add a feminine touch to the jewelry designs. Combining gold, fiber, and beads and jewelry featuring fabric or ribbon ties are the latest looks. Crocheted or fabric beads paired with ribbons, chains and gemstones add a delicate feminine touch. Gemstones of the year are multicolored tourmaline, rose quartz, jade, amethyst and onyx. This season’s designers are creatively combining different themes and contrasting soft jewels with heavy metals. Everywhere this year you will see shops displaying large chunky over-the-top gold jewelry, long gold chains and cocktail rings with massive settings side by side with more classical looking gold chains dripping with stones. Unique, one-of-a-kind pieces that are worked mainly with semi precious stones and gold. And pure 24 ct gold would give presence to any woman wearing it.
 

“Pink Gold, purple gold, blue gold, green gold, and black gold!
Mostly we think of shining yellow gold when we think of gold. This is its natural colour when 24 karat gold jewelry is created. Gold jewelry does in fact come in many colors, variants on the classic pure gold.  

The most popular and most often referred to is white gold jewelry, which was first brought into vogue in the 1920’s. White gold is made by adding “white” metals to gold, such as platinum, silver, zinc and nickel. White gold jewelry made with platinum can be more expensive then pure gold jewelry because platinum is currently worth more than gold.

The second most common variation on 24 karat gold jewelry is rose gold or red gold jewelry. Rose gold is created in varying hues by adding copper to gold.

In recent years, thanks to new technologies, new gold jewelry colours have evolved. Gold jewelry can now be found in colours such as black gold, green gold, purple gold and blue gold.

These new colours are often used in combinations to highlight each other or in small amounts to add contrast to yellow, white or rose gold.

Examples of designer gold jewelry using different coloured golds can be seen in the Les Symboliques collection by Boucheron.

Jarretiere has also been innovative with their creation and use of coloured golds in their jewelry collections.

How are colored golds made?

According to KaiJewels.com, making colored golds is possible by formation of special gold metal compounds (Intermetallic Compounds) or by forming a surface coating on gold (Patination Of Gold).

Alloying gold and aluminium makes purple gold. Purple gold is often used to highlight white gold jewelry. View examples of purple gold jewelry.
Blue Gold is made by the interaction of gold and indium with manufacturing techniques being similar to those used to make purple gold.

Black Gold can be created using quite a few techniques using black rhodium or ruthenium, amorphouse carbon, and oxidation of carat gold containing chromium or cobalt. Read more about the techniques used to create colored gold jewelry.

According to 24carat.co.uk, Green gold is made by combining gold and silver with no copper in the alloy mix producing a greenish yellow. Most green golds are very soft and generally used only as small amounts to highlight other gold colors.

Colored golds add another avenue of creative possibilities for gold jewelry designers. The gold jewelry being designed with colored golds incorporated is a testimony to this and colored golds are becoming more popular in their use in modern.”

Resource: http://goldprice.org/gold-jewelry/2006/01/purple-gold-blue-gold-green-gold-black.html

Karat is a measure of the purity of gold and platinum alloys. In the US and Canada, the spelling karat is usually used for the measure of purity, while carat refers to the measure of mass and mostly used for precious stones such as diamonds. As a measure of purity, one carat is one twenty-fourth purity by weight. So the karat system is used to reveal the amount of pure gold found in an item. A 14K jewelry is only made up of about 60% pure gold , 12K ring of 50% gold, 18k ring is made up of 75% and 24k gold jewelry is the most pure form at 99% or 100% gold. In America a lot of consumers buy 9K or 14K gold jewelry but what they are actually buying is 60% or less gold, the rest is other non precious metals. 24K gold jewelry is not only the most precious and the most expensive but it maybe hard to wear because it is soft. However adding 1% hard metal can make the difference in the softness and also the color. Some of the Chinese and Indian 24K gold is dark yellow or orange. However Turkish 24K gold is more yellowish and more shiny because the 1% metal included. The 24K goldsmiths are artisans who specialize in producing only 24K gold jewelry. Western consumers just started the discover the beauty of pure 24K gold jewelry. 24 Karat gold is often refered to as ‘fine gold’. 24 Karat gold is from 99.0% to 99.9% pure gold depending on a country’s laws. In China, 24 Karat gold is called “Chuk Kam”, meaning ‘pure gold’ and has a gold minimum of 99.0%. According to the World Gold Council, in China, Hong Kong, and Taiwan, 24 carat(Karat) gold is the typical caratage (fineness).” There is very little 24 karat gold jewellery sold in other parts of the world. 24 Karat gold is soft and not very durable for jewelry. Mixing other metals to create a gold alloy gives strength and hardness to gold jewelry. This means gold jewelry wears better, is less scratch resistant and will not be damaged or distort as readily as 24 Karat gold jewelry.The purer the gold content in a piece of jewelry, the more valuable it is. Gold is mixed with alloys, metals added to strengthen the gold to create more durable jewelry, particularly in gold rings and gold bracelets. Mixing other metals with gold also gives a variety of coloured golds used in gold jewelry creation.

24 Karat gold and 22 Karat gold jewelry created as special designer pieces that are worn for special occassions and bought as investment pieces due to their high gold content and designer’s artistic prestige. Such pieces rarely lose their value and increase in value as a designer becomes more famous or passes away.The different grades of karats are:

When choosing jewelry for yourself or for your loved one if you are having hard time deciding whether to get a Modern ( Contemporary) or Traditional Jewelry consider the following factors:

Life Style and work environment: While modern jewelry and simple designs maybe more acceptable in the corporate environment , entrepreneurs, artists, freelancers, self employed, or people who work in casual business environments can afford to wear more bold jewelry with bigger stones.

Fashion Style: Do you wear suits to work? Or jeans and a shirt? I am not going to suggest that you wear minimal jewelry or very simple jewelry just because you wear a suit to work. It actuallly looks very nice to spice up that dark suit. You can always try to choose elegant jewelry with colorful gemstones or beads or even colorful glass. Vintage jewelry may go very well with a black or navy suit. If you keep the shirt and the accessories simple you can wear vintage or ethnic jewelry at work.

White or Yellow: White Gold is more modern and contemporary while yellow gold is more traditional. A lot of people to do not like to mix and match yellow and white gold but a lot of designers are using multi color gold in their designs, so why not break the rules if you feel like it. I actually like the combination of white and rose gold jewelry.

Bold or Minimalist: If you choose to wear bold jewelry try to keep your outfit simple or wear minimal jewelry if you are wearing a big red gown!

What would you wear it with? Going out to a party at night, an event, to work, to a gathering, funeral, business meeting, birthday, theatre, visiting in laws? Always consider the occasion when choosing which jewelry to wear.

And the most important factor to consider is : What looks best on you? Always consider your skin color, hair and eye color when choosing jewelry. Just like makeup some gemstones and gold color look good on some people but not others. If you are very pale white gold may make you look even paler, why not go with 18K yellow gold, you may choose a satin or matt finish. If you have darker or olive skin I suggest you go with colorful gemstones, 18K or 24K shiny gold.

The below group of pictures below is modern. Tiffany’s jewelry is modern and in my opinion somewhat boring…

And here are some more traditional , ethnic or vintage jewelry:

One of the new trends in jewelry is the Right Hand Ring. Is it just a marketing gimmick by jewelry companies or is it celebration of  the independent career woman with good income to afford a nice diamond or gemstone ring for her right hand?

No matter what the purpose is , it is the hottest trend now. It stands for success, strength, self assertiveness, and freedom. The designs vary but most do not resemble engagement or wedding bands. Engagement rings, wedding bands, eternal love rings, anniversary rings celebrate love, relationship and commitment whereas right hand rings celebrates personality and individuality.  Their designs do not resemble matrimonial rings, they use open spaces, smaller stones instead of a single, and colorful gemstones in combinations expressing the personality and individuality of the wearer. The buyers of the right hand ring are mostly independent career woman and celebrities! 

The idea is to celebrate life, your accomplishments, successes, independence, rewarding yourself for being you! You do not need to be engaged or married to wear a beautiful diamond ring. It is an indication that women do not want to be seen only in roles of lover, partner,or housewives. The left hand ring stands for the labor, responsibility, commitment and promises that marriage brings along while the right hand ring reads as the independence and self esteem.

To feel like a sultan, check out our sultan ring on http://www.nerselandirene.com/shop/show_item.php?id=47&cat=1&thumb=47 for your right hand

Seven Major Jewelry Market Trends

by Rena Klingenberg

“Here are seven of the fastest-growing trends in the jewelry industry. Some of them have been building momentum for a few years, while others are just emerging. But all seven of these trends are making a major impact on the jewelry marketplace. 

Consider how your jewelry business can profit from the market niches that these trends are opening up!

• New metals - 
  

  Although yellow gold is popular again, the real trend to watch is the emerging jewelry metals. Consumer demand is growing rapidly for jewelry made with titanium, steel, or palladium.

   

  In March 2006, “titanium jewelry” received 15 times more online searches than “copper jewelry” - and roughly the same number of searches as “emerald jewelry” and “sapphire jewelry” combined.

   

  The excitement surrounding these newer materials is part of an overall interest in new ways to use metal in jewelry. Links are a hugely popular jewelry component. Links of all shapes, materials, and sizes combined or used individually are a hot trend in jewelry.

   

  Along with the interest in links comes the popularity of chains - lots of chain in mixed sizes and weights; chain in earrings, bracelets, and necklaces. And chain maille - especially when it’s combined with other jewelry techniques.

   

   

• Custom-made jewelry / personalized jewelry - 
  

  Jewelry that’s significant to the person wearing it is another major trend. If you can offer affordable custom jewelry options, or ways to personalize jewelry for your customers, you should do quite well.

   

  People love to choose their own stones, beads, or Swarovski colors; they love name bracelets, personal message tag jewelry, and charm jewelry with significant dangles. They love to wear and give precious metal clay jewelry that has custom words, designs, and shapes. And photo jewelry is extremely popular.

   

   

• Men’s jewelry - 
  

  No matter what jewelry market niche you usually serve, you may want to consider adding a line of men’s jewelry and promoting it heavily.

   

  Men of all ages are wearing more and more jewelry, and surprisingly (at least to me!) most of men’s jewelry purchases are made by men shopping for themselves. This is a huge and fast-growing wave, and it doesn’t look like it will be disappearing any time soon. Men’s jewelry is currently the “must-have accessory”. Stainless steel is a dominant trend right now in jewelry for men.

   

   

• Right-hand rings - 
  

  I’ve written about this before, but it bears repeating: Rings made for the right-hand ring finger of single women have grown into a multi-million-dollar industry in less than three years.

   

  This jewelry item is typically purchased by a single woman for herself. Although this accessory began as a “diamond right-hand ring,” women are choosing right hand rings of all styles, with or without gems.

   

  If you design rings, you may want to research this rapidly growing market more thoroughly.

   

   

• People purchasing jewelry for themselves - 
  

  As two of the above trends have shown, people are purchasing jewelry for themselves more than ever before. Self-purchases now account for over 60% of all jewelry sold. And 80% of consumers are likely to purchase jewelry for themselves when they’re out shopping for other people.

   

  I’ve definitely seen this trend in my own jewelry business - and I’ve learned which price points work best for my self-purchasing customers. Find out which pieces your customers tend buy for themselves, and how much they’re willing to spend on self-purchased jewelry.

   

   

• Jewelry for “Generation Y” - 
  

  Generation Y is the name given to the children of the American Baby Boomer generation. Born between 1978 and 2000, the members of Generation Y are now 6 to 28 years old - and approximately 76 million strong.

   

  Why are they significant to the jewelry marketplace? Because they’re an even bigger market segment than their parents’ generation. Generation Y is an important demographic in every market because they’re such a huge group of consumers with a lot of buying power - and an enormous future purchasing impact.

   

  It’s also worth noting that this generation is very computer-oriented and spends a lot of time online - which means they are (or will become) major online shoppers. They are also big fans of ipods and other related devices; businesses that market to Generation Y via these devices stand to make a significant profit.

   

   

• Diversity in pearls - 
  

  Pearls have always been popular - and people can’t get enough of all the fantastic new pearls that are available!

   

  The incredible variety of pearl colors, shapes, sizes, and types enable you to offer your customers some wonderfully unique pearl jewelry. Currently there’s especially great interest in baroque pearls and the “new” pearl shapes such as petals, coins, and squares.

Keep an eye on these seven trends and watch how they continue to form. A good way to capitalize on them might be to merge them into your unique jewelry style - and give the resulting jewelry a prominent place in your displays and website. “

Source of article:http://www.home-jewelry-business-success-tips.com/index.html

 Check out www.nerselirene.com for new fashionable jewelry

Last year it was all about diamonds. In 2006 we see a shift in emphasis from gems to metal. What best can reflect the beautiful color of gold than pure 24K gold. According to an article published in Harper’s Bazaar women this year prefer clothes and jewelry that show their individuality. When women shop for jewelry now the norm is not diamond studds or pearl earrings but jewelry that stands out. Women want jewelry that reflects their unique personalities.  Plus simple diamonds and pearls do not match with this year’s fashion. Antique and colorful ethnic jewelry is one way women express themselves this year. Lots of colors, combinations of 24K gold, silver and semiprecious stones are in this year. Women in 2006 want to make statements with their colorful, large and shiny jewelry. Vintage and antique jewelry trend is very strong this year according to Harper’s Bazaar. The article emphasizes that women don’t just want the rock, they want the design and they want to create their own designs. Here are suggestions from the magazine for this year:

• Try new shades or colors in jewelry
• Go for the big and the bold
• Individualize your style with antique jewelry
• Try semiprecious stones such as tourmalines and turquoise
• Mix and match jewelry;you can wear white gold with yellow gold, 24K gold with colored gems

Check our unique antique jewelry to create your own style at www.nerselandirene.com

In the last few seasons gold jewelry has made a return after minimal days of nothing but diamond ear studs. Less is not more anymore! The trend in 2006 is ethnic inspired vibrant gold jewelry, extensive long chandelier earrings, beautiful exotic stones and colors. Silver and platinum are taking the back burner; gold is the star of the show in 2006! Long dangling earrings, artisan necklaces and bracelets are all in vogue this year. This year celebrities will be wearing a lot of boho, artisan and handmade gold jewerly. Chic must haves of the year are 18K and 24K gold jewelry, materials like silk and velvet ribbons, tiger’s eye, tourmaline and turquoise.