Nersel’s Designer Trendy Gold Jewelry

A nazar or evil eye stone (Turkish: nazar boncuğu) is an amulet from ancient mythology that protects against the evil eye.

It consists of concentric circles (from inside out: dark blue, light blue (or yellow), white, dark blue). Therefore it is sometimes called “Blue Eye”.

Known as nazar (Turkish: nazar boncuğu or nazarlık), this talisman is particularly common in Turkey, found in or on houses and vehicles or worn as beads.

The evil eye is a widely distributed element of folklore, in which it is believed that the envy elicited by the good luck of fortunate people may result in their misfortune, whether it is envy of material possessions including livestock, or of beauty, health, or offspring. The perception of the nature of the phenomenon, its causes, and possible protective measures, varies between different cultures. In some forms, it is the belief that some people can bestow a curse on victims by the malevolent gaze of their magical eye. The most common form, however, attributes the cause to envy, with the envious person casting the evil eye doing so unintentionally. Also the effects on victims vary. Some cultures report afflictions with bad luck; others believe the evil eye can cause disease, wasting away, and even death.

Check out our yellow gold, diamond and sapphire evil eye pendant on http://www.nerselirene.com/shop/show_details.php?id=21

Evil Eye Pendant Mavi Boncuk

Description:

This beautiful Yellow Gold evil eye pendant (mavi boncuk) is 100% handmade 18 Karat solid gold designer jewelry with dazzling diamonds and blue and yellow sapphires. It comes with an 18K yellow gold chain. The evil eye - Nazar - was believed to protect the bearer from evil spirits, evil people, or bad wishes. The evil eye is a widely distributed element of folklore in the Turkish Culture as well as some other cultures, such as the Jewish Culture. The wearer of the evil eye talisman is believed to be protected against bad fortune.

Dimensions: 0.5′’ x 0.5′’, lenght of gold chain: 8 inches

Weight: 6.3 grams, 0.2 ct Diamonds, 1.2 ct Sapphires

Material: 18K Yellow Gold, Diamonds, Sapphires

Price: $995.00

The following article was published in AmNewYork on March 21, 2007. The article is written by Jennifer Redfearn.

“Multiple facets to blood diamonds issue

Diamonds are no longer every girl’s best friend, but they are a complicated issue. The recent Hollywood blockbuster “Blood Diamond” made millions of people aware that these symbols of everlasting love also help fuel brutal civil wars and human-rights abuses in Africa.

Yet an absolute ban on the gems isn’t the answer, according to Martin Rapaport, publisher of the Rapaport Diamond Report, an industry publication. He said that any dip in sales would harm the thousands of Africans who depend on the legal trade for their livelihood.

“This isn’t about diamonds,” he said during a talk at Baruch College Tuesday. “It’s about human beings. You’re dealing with a world in which people can’t keep their kids alive and then you talk about screwing with 68 % of their income. Consumers are responsible for what they buy, but they’re also responsible for what they don’t buy.”

In Sierra Leone, $127 million dollars worth of diamonds are exported every year, representing well over half of that country’s trade goods, Rapaport said.

In addition to funding conflicts in Angola and the Democratic Republic of the Congo, the international sale of diamonds sustained the recent 10-year civil war in Sierra Leone. During the war, the rebels hacked off their opponent’s limbs and forced thousands of children to become soldiers.

In response to these human rights abuses and pressure from the nonprofit organization Global Witness, the U.N. backed a 2003 certification process that tracks the origin of diamonds so only stones from conflict-free zones enter the market. The regulations control the sale of diamonds, preventing rebel groups from using them to fund wars.

The regulation of diamond sales isn’t 100% effective, though, as illegal trafficking still occurs. Two men were arrested in Tucson, Arizona in February with more than 11,000 carats – worth roughly $24 million –of rough diamonds from Africa, according to Global Witness.

Rapaport said he’d like to see a fair-trade system similar to the one in place for coffee, which would assure that those who mine the diamonds are treated and compensated fairly.

“You give a girl a fair-trade diamond, she’s going to love you more because you’re also altruistic,” he said.”

  ”Tips to Help You Choose Reputable Jewelry Merchants

When choosing jewelry for yourself or for your loved one if you are having hard time deciding whether to get a Modern ( Contemporary) or Traditional Jewelry consider the following factors:

Life Style and work environment: While modern jewelry and simple designs maybe more acceptable in the corporate environment , entrepreneurs, artists, freelancers, self employed, or people who work in casual business environments can afford to wear more bold jewelry with bigger stones.

Fashion Style: Do you wear suits to work? Or jeans and a shirt? I am not going to suggest that you wear minimal jewelry or very simple jewelry just because you wear a suit to work. It actuallly looks very nice to spice up that dark suit. You can always try to choose elegant jewelry with colorful gemstones or beads or even colorful glass. Vintage jewelry may go very well with a black or navy suit. If you keep the shirt and the accessories simple you can wear vintage or ethnic jewelry at work.

White or Yellow: White Gold is more modern and contemporary while yellow gold is more traditional. A lot of people to do not like to mix and match yellow and white gold but a lot of designers are using multi color gold in their designs, so why not break the rules if you feel like it. I actually like the combination of white and rose gold jewelry.

Bold or Minimalist: If you choose to wear bold jewelry try to keep your outfit simple or wear minimal jewelry if you are wearing a big red gown!

What would you wear it with? Going out to a party at night, an event, to work, to a gathering, funeral, business meeting, birthday, theatre, visiting in laws? Always consider the occasion when choosing which jewelry to wear.

And the most important factor to consider is : What looks best on you? Always consider your skin color, hair and eye color when choosing jewelry. Just like makeup some gemstones and gold color look good on some people but not others. If you are very pale white gold may make you look even paler, why not go with 18K yellow gold, you may choose a satin or matt finish. If you have darker or olive skin I suggest you go with colorful gemstones, 18K or 24K shiny gold.

The below group of pictures below is modern. Tiffany’s jewelry is modern and in my opinion somewhat boring…

And here are some more traditional , ethnic or vintage jewelry:

One of the new trends in jewelry is the Right Hand Ring. Is it just a marketing gimmick by jewelry companies or is it celebration of  the independent career woman with good income to afford a nice diamond or gemstone ring for her right hand?

No matter what the purpose is , it is the hottest trend now. It stands for success, strength, self assertiveness, and freedom. The designs vary but most do not resemble engagement or wedding bands. Engagement rings, wedding bands, eternal love rings, anniversary rings celebrate love, relationship and commitment whereas right hand rings celebrates personality and individuality.  Their designs do not resemble matrimonial rings, they use open spaces, smaller stones instead of a single, and colorful gemstones in combinations expressing the personality and individuality of the wearer. The buyers of the right hand ring are mostly independent career woman and celebrities! 

The idea is to celebrate life, your accomplishments, successes, independence, rewarding yourself for being you! You do not need to be engaged or married to wear a beautiful diamond ring. It is an indication that women do not want to be seen only in roles of lover, partner,or housewives. The left hand ring stands for the labor, responsibility, commitment and promises that marriage brings along while the right hand ring reads as the independence and self esteem.

To feel like a sultan, check out our sultan ring on http://www.nerselandirene.com/shop/show_item.php?id=47&cat=1&thumb=47 for your right hand

The below article by Carly Wickell is a great resource on Gold and provides some useful information.

“Understanding Gold Terminology

Gold jewelry never goes out of style, and for good reason, because gold is as wearer-friendly as it is beautiful. Pure gold doesn’t react with other elements to create tarnish, the residue that accumulates on some metals before transferring to your skin as a stain. Sometimes people have allergy or staining problems with metals that are combined with gold, but the gold itself is rarely a problem.

Gold can be worked into nearly any shape, from tiny strands that do not break easily to very thin sheets. One ounce of gold can even be hammered into an ultra thin sheet that’s ten feet square. Gold can be manipulated nearly any way the artisan desires.

How Pure Is Your Gold Jewelry?

Chances are the ring on your finger is marked 18K, 14K, or 10K, with the K standing for karat, the system used to describe the percentage of pure gold an item contains.

The higher the karat number, the higher the percentage of gold in your gold jewelry. 

• 24K gold is pure gold. 
• 18K gold contains 18 parts gold and 6 parts of one or more additional metals, making it 75% gold. 
• 14K gold contains 14 parts gold and 10 parts of one or more additional metals, making it 58.3% gold. 
• 12K gold contains 12 parts gold and 12 parts of one or more additional metals, making it 50% gold. 
• 10K gold contains 10 parts gold and 14 parts of one or more additional metals, making it 41.7% gold. 10K gold is the minimum karat that can be called “gold” in the United States.

European Markings

European gold jewelry is marked with numbers that indicate their percentage of gold, such as:

• 18K gold is marked 750 to indicate 75% gold
• 14K gold is marked 585 for 58.5%
• 12K gold is marked 417 for 41.7%

Other Markings on Gold Jewelry

The karat marking on your gold jewelry should be accompanied by a hallmark or trademark that identifies its maker. The item’s country of origin might also be included.

Why Are Other Metals Mixed With Gold?

You’ll find examples of pure gold jewelry, but pure gold is soft and isn’t practical for daily wear. Other metals are mixed with it to make it more durable (and to lower its cost).

Adding other metals to the mix also allows metallurgists to change the color of gold. Palladium or nickel can be added to create white gold. Adding copper produces a rose or pink tint, while silver gives gold a greenish cast.

When metals are added to the gold the result is an alloy, a blended mixture of the metals that you can think of as a very expensive cake batter. Solid gold is a term that can be used to describe an item that’s at least 10K (in the US) gold all the way through. Even though it’s a gold alloy–18K, 14K, or anything down to 10K–it can be called solid gold.

When Gold Is Used as a Coating

There are many ways to mechanically apply a coating of gold onto a much less expensive metal, reducing the item’s cost. The thicker the layer of gold, the less likely it is to wear away easily and expose the metal underneath.

Gold Filled Jewelry

Newer gold filled items have markings that indicate how much and what type of gold was used for the layer. A marking that says 1/20 12K G.F. means that the jewelry is at least 1/20th 12K gold by weight.

Gold Plated Jewelry

The gold layer in gold plated jewelry is typically thinner than the gold in gold filled jewelry, so it usually wears away more quickly. Plating is done in different ways.

You might see terms such as gold washed used to describe a very thin layer of gold–one that won’t be very durable.

So What Should You Buy?

Solid gold is durable, so it is a better choice for jewelry you’ll wear regularly. If you have allergies to nickel or other metals, choose items that have high gold content, such as 18K or 22K gold jewelry.

Gold filled or plated jewelry is suitable for jewelry that you wear occasionally. Everyday use would eventually diminish the gold layer, exposing the metal below, which might stain your skin or cause an allergic reaction.

For pieces that will last a lifetime and beyond, buy the highest quality gold your budget allows.”

 resource: http://jewelry.about.com/od/jewelrymetals/a/gold_jewelry.htm?nl=1 

by Carly Wickell

Check out the twin charm pendants and twin bracelets on www.nerselirene.com

1. Wearing yellow gold and white gold together unless they are a part of a composition for mix and match. Try not to wear white gold earrings with yellow gold bracelet.
2. Mass produced jewelry, made in China or Chinatown jewelry
3. Gold plated jewelry..gold will wear out or chip and it looks cheap
4. Walmart and Kay Jewelry
5. Too much bling, huge gansta diamonds
6. Wearing too much jewelry and too many of your pieces at the same time: Your body is not a jewelry store
7. Wearing beautiful rings with chipped nails.
8. Wearing big bold jewelry with long fake nails. If you are wearing jewelry that makes a statment it is best to wear your nails shorter and with white or neutral nail polish so the jewelry stands out.
9. Granny jewelry: Vintage is cool if it is a trendy style. Old fashioned classic jewelry is out.
10. Tiffany Jewelry: Dull, boring, standard, conservative, not unique, does not reflect individuality, mass produced, ” good wife” jewelry is really out
11. Expecting your partner or husband buy you all your jewelry. It is time you do your own jewelry shopping. Reward yourself for those late nights in the office, kissing up to your boss, losing all that winter weight, making money in the stock market, successful real estate investments, finishing school, promotion, birthday, and all your other accomplishments.

Check out www.nerselirene.com for some cool handmade high quality jewelry.

Seven Major Jewelry Market Trends

by Rena Klingenberg

“Here are seven of the fastest-growing trends in the jewelry industry. Some of them have been building momentum for a few years, while others are just emerging. But all seven of these trends are making a major impact on the jewelry marketplace. 

Consider how your jewelry business can profit from the market niches that these trends are opening up!

• New metals - 
  

  Although yellow gold is popular again, the real trend to watch is the emerging jewelry metals. Consumer demand is growing rapidly for jewelry made with titanium, steel, or palladium.

   

  In March 2006, “titanium jewelry” received 15 times more online searches than “copper jewelry” - and roughly the same number of searches as “emerald jewelry” and “sapphire jewelry” combined.

   

  The excitement surrounding these newer materials is part of an overall interest in new ways to use metal in jewelry. Links are a hugely popular jewelry component. Links of all shapes, materials, and sizes combined or used individually are a hot trend in jewelry.

   

  Along with the interest in links comes the popularity of chains - lots of chain in mixed sizes and weights; chain in earrings, bracelets, and necklaces. And chain maille - especially when it’s combined with other jewelry techniques.

   

   

• Custom-made jewelry / personalized jewelry - 
  

  Jewelry that’s significant to the person wearing it is another major trend. If you can offer affordable custom jewelry options, or ways to personalize jewelry for your customers, you should do quite well.

   

  People love to choose their own stones, beads, or Swarovski colors; they love name bracelets, personal message tag jewelry, and charm jewelry with significant dangles. They love to wear and give precious metal clay jewelry that has custom words, designs, and shapes. And photo jewelry is extremely popular.

   

   

• Men’s jewelry - 
  

  No matter what jewelry market niche you usually serve, you may want to consider adding a line of men’s jewelry and promoting it heavily.

   

  Men of all ages are wearing more and more jewelry, and surprisingly (at least to me!) most of men’s jewelry purchases are made by men shopping for themselves. This is a huge and fast-growing wave, and it doesn’t look like it will be disappearing any time soon. Men’s jewelry is currently the “must-have accessory”. Stainless steel is a dominant trend right now in jewelry for men.

   

   

• Right-hand rings - 
  

  I’ve written about this before, but it bears repeating: Rings made for the right-hand ring finger of single women have grown into a multi-million-dollar industry in less than three years.

   

  This jewelry item is typically purchased by a single woman for herself. Although this accessory began as a “diamond right-hand ring,” women are choosing right hand rings of all styles, with or without gems.

   

  If you design rings, you may want to research this rapidly growing market more thoroughly.

   

   

• People purchasing jewelry for themselves - 
  

  As two of the above trends have shown, people are purchasing jewelry for themselves more than ever before. Self-purchases now account for over 60% of all jewelry sold. And 80% of consumers are likely to purchase jewelry for themselves when they’re out shopping for other people.

   

  I’ve definitely seen this trend in my own jewelry business - and I’ve learned which price points work best for my self-purchasing customers. Find out which pieces your customers tend buy for themselves, and how much they’re willing to spend on self-purchased jewelry.

   

   

• Jewelry for “Generation Y” - 
  

  Generation Y is the name given to the children of the American Baby Boomer generation. Born between 1978 and 2000, the members of Generation Y are now 6 to 28 years old - and approximately 76 million strong.

   

  Why are they significant to the jewelry marketplace? Because they’re an even bigger market segment than their parents’ generation. Generation Y is an important demographic in every market because they’re such a huge group of consumers with a lot of buying power - and an enormous future purchasing impact.

   

  It’s also worth noting that this generation is very computer-oriented and spends a lot of time online - which means they are (or will become) major online shoppers. They are also big fans of ipods and other related devices; businesses that market to Generation Y via these devices stand to make a significant profit.

   

   

• Diversity in pearls - 
  

  Pearls have always been popular - and people can’t get enough of all the fantastic new pearls that are available!

   

  The incredible variety of pearl colors, shapes, sizes, and types enable you to offer your customers some wonderfully unique pearl jewelry. Currently there’s especially great interest in baroque pearls and the “new” pearl shapes such as petals, coins, and squares.

Keep an eye on these seven trends and watch how they continue to form. A good way to capitalize on them might be to merge them into your unique jewelry style - and give the resulting jewelry a prominent place in your displays and website. “

Source of article:http://www.home-jewelry-business-success-tips.com/index.html

 Check out www.nerselirene.com for new fashionable jewelry

Women want jewelry! All women ( ok maybe almost all women) love jewelry! Women have been wearing jewelry for thousands of years. They wear jewelry not just for beautification purposes but also for the purposes of protection, and celebration of love and life. When women shop for jewelry now the norm is not diamond studs or pearl earrings but jewelry that stands out. Women want jewelry that reflects their unique personalities and their individuality. Jewelry that celebrates their feminity, their character, their achievements and their story. Antique and colorful ethnic jewelry is one way women can express themselves. Lots of colors, combinations of 18K and 24K gold and semiprecious stones are very electrifying and chic. Women want to make statements with their colorful, large and shiny jewelry. Most women don’t just want the rock, they want the design and they want to create their own designs. Jewelry with a meaning is the best jewelry gift. Find out what is important for her, what are her hobbies, is she collecting special items, what is she passionate about, what does she love, what is she talking about all time? Listen her if you want to know how to surprise her with a unique gift. I had a lady buy our pomegrante pendant this week and when I asked her how she found us, she said she has been collecting pomegranate art work for years and thought that a wearible one would be very nice. Jewelry that has history, meaning, stories associated has more meaning than a very expensive brand name diamond. You can tell her how you found this special item, what it means for you and for her and how it fits her character and reflects her uniquenes.

For meaningful, unique, highend jewelry gift selections please view our own designs at www.nerselandirene.com