Nersel’s Designer Trendy Gold Jewelry

1. Wearing yellow gold and white gold together unless they are a part of a composition for mix and match. Try not to wear white gold earrings with yellow gold bracelet.
2. Mass produced jewelry, made in China or Chinatown jewelry
3. Gold plated jewelry..gold will wear out or chip and it looks cheap
4. Walmart and Kay Jewelry
5. Too much bling, huge gansta diamonds
6. Wearing too much jewelry and too many of your pieces at the same time: Your body is not a jewelry store
7. Wearing beautiful rings with chipped nails.
8. Wearing big bold jewelry with long fake nails. If you are wearing jewelry that makes a statment it is best to wear your nails shorter and with white or neutral nail polish so the jewelry stands out.
9. Granny jewelry: Vintage is cool if it is a trendy style. Old fashioned classic jewelry is out.
10. Tiffany Jewelry: Dull, boring, standard, conservative, not unique, does not reflect individuality, mass produced, ” good wife” jewelry is really out
11. Expecting your partner or husband buy you all your jewelry. It is time you do your own jewelry shopping. Reward yourself for those late nights in the office, kissing up to your boss, losing all that winter weight, making money in the stock market, successful real estate investments, finishing school, promotion, birthday, and all your other accomplishments.

Check out www.nerselirene.com for some cool handmade high quality jewelry.

• Find and define your niche. Fashion encompasses a huge market: women’s casual, men’s formal, teenage fashion etc, they to narrow your niche down. 
• Study the competition. Search your competiton online, read articles published about them, go to their stores, look at their products. Learn about their niches, why they stand out and how they market. How to they manage their employees and their business? Can you effectively compete? 
• Find out which retailers accept new designers. Search to find out which retailers, wholesalers and boutique stores would be interested in carrying your designs. Call them up, send them your catalog or sample design. 
• Have ample startup cash. You’ll need cash flow for at least two and a half years, since the fashion cycle is from 18 to 24 months between design and retail.
• Think creative but wearable. If your designs are too bold or cumbersome to wear nobody will want them even if they are fairly priced or look great on skinny models. For instance some jewelry designs look great in magazine pages on gorgeous models but will your average customer buy it, what can they wear it with, where will they wear it to?  
• Get your name out there. Start with a good label that speaks to your niche. Wear your own designs and hand out your business cards or catalog when people ask about them. Don’t be timid, talk about your passion and your designs. Participate in fashion trade shows. Get fashion media attention for your line. Persistence is the only way to attract buyers. 
• Put on your business hat. Being a successful fashion entrepreneur (whether it is clothing or accessories line) requires good business skills and some artistic skills. Some very talented new designers fail because they have impressive artistic skills but very limited business skills. 
• Get energized. Prepare physically and mentally to work long hours, seven days a week at least for the first year until you are able to hire help. 
• Solidify your concept. Gather information about your target maket and that you can execute. Make sure there’s value built into your concept. 
• Get a good location. If you are running a brick and mortar business you need to make sure that store is in a good location. 
• Design a user friendly and exciting website. Users decide in seconds to stay and surf or click away from a website. Make sure your colors and webdesign reflect your line and concept. Your web site need to be memorable and needs to stand out among other millions of shopping websites. Use visuals such as pictures, music, flash and video. Appeal to the senses.
• Train your team. Focus on staff training because customer service very important. You will not have a second chance to create a first impression. Your sales reps and customer service staff represent your business.
• Get ready to compete. Entrepreneurs can compete with big chains by offering unique designs, high quality products and excellent customer service. 
• Package well. Beauty and fashion business is highly visual and emotional.  We do not shop only out of necessity, we also shop to satisfy our emotional needs. We buy not only because we need things but because we want them. We like to experience the feeling of searching, finding, choosing, owning and looking good! You have to please the customer’s emotions and senses. Have packaging to please they eyes. 
• Get press. Try to get coverage from mainstream and fashion press. Familiarize yourself with fashion editors, send press kits (with sample products if possible but remember most of them do not pay for your shipping cost and they usually do not return the samples). 
• Don’t be ruled by trends. For long-term success, create an offering that has staying power. For instance gold and diamond jewelry is timeless.
• Try various avenues to sell. Decide if you want to sell via department stores, specialty boutique stores, online shops, or your own website. Where does your target market shop? Maybe it is best to try several different avenues at the same time. You maybe more successful if you sell a certain line online and another line of products in department stores.
• Plan to grow. Have a long-term approach, success it not an overnight story. Be flexible, be prepared to modify your plan down the road.

Feel free to check out our business at www.nerselandirene.com